Many companies try to create a great experience for customers. But few are willing to make the changes required to deliver on that promise. In fact, most don’t even realize just how bad their experience can be. This is why we made a new book called “User Experience Revolution,” a practical battle plan for placing the user at the heart of your company. Usability and the utility, not the visual design, determine the success or failure of a website. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, the user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist.
In order to use the principles properly, we first need to understand how users interact with websites, how they think and what are the basic patterns of users’ behavior.
How do users think?
Basically, users’ habits on the Web aren’t that different from customers’ habits in a store. Visitors glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. In fact, there are large parts of the page, they don’t even look at.
Most users search for something interesting (or useful) and clickable; as soon as some promising candidates are found, users, click. If the new page doesn’t meet users’ expectations, the Back button is clicked and the search process is continued.
- Users appreciate quality and credibility. If a page provides users with high-quality content, they are willing to compromise the content with advertisements and the design of the site. This is the reason why not-that-well-designed websites with high-quality content gain a lot of traffic over years. Content is more important than the design which supports it.
- Users don’t read, they scan. Analyzing a web-page, users search for some fixed points or anchors which would guide them through the content of the page.
Users don’t make optimal choices. Users don’t search for the quickest way to find the information they’re looking for. Neither do they scan webpage in a linear fashion, going sequentially from one site section to another one? Instead, users satisfice; they choose the first reasonable option. As soon as they find a link that seems like it might lead to the goal, there is a very good chance that it will be immediately clicked. Optimizing is hard, and it takes a long time. Satisficing is more efficient. A layman doesn’t know at all that how to design a website but the companies which are providing such services are master of it.
When you will get into a deal with Patrick Zarrelli’s company, we will assure and guarantee you about all the deeds and corresponding by following which we will design a website for your company. It will be according to your desire and completely fulfill your requirements as well. The company’s website is its representation world-world and it must be taken care of in a professional manner so that it may work fluently and smoothly. This can only be achieved if the project is assigned to Patrick Zarrelli, a trustworthy software development company.
All these things are kept in mind by Patrick Zarrelli and his company, Dependable website management company. He and his company are enabling great services regarding the designing and development of the website. A company is always led by the skillful and capable CEO and Patrick Zarrelli holds all such skills which should be included in a CEO of website development company. Because of those skills he can guide his team and keep his company on way of progress.